The School of Management and Commerce will organize the AD-Mad Competition on 11th February 2026 with the objective of enhancing students’ creativity, communication skills, and practical understanding of marketing and advertising concepts. The event is designed to provide a dynamic platform where students can apply theoretical knowledge of branding, promotion, and consumer behavior in a competitive and engaging environment.
During the competition, student teams will conceptualize and present innovative advertisements for assigned products or services within a stipulated time. Participants will be encouraged to showcase originality through creative slogans, role plays, jingles, and persuasive presentations. The competition will test students’ ability to identify target audiences, position products effectively, and communicate marketing messages with clarity and impact.
The AD-Mad Competition will promote teamwork, confidence, and spontaneous thinking, as students will be required to perform under time-bound conditions. Faculty members will evaluate the performances based on creativity, relevance of content, presentation skills, and overall effectiveness. Active student participation is expected to reflect enthusiasm for experiential learning and creative expression.
Overall, the AD-Mad Competition will serve as a valuable academic and co-curricular initiative. It aims to bridge the gap between classroom learning and practical application while fostering innovation, communication skills, and managerial competence among students of the School of Management and Commerce.
AIM of the Event:
- To enhance students’ creativity and innovative thinking in the field of advertising and promotion.
- To provide practical exposure to advertising, branding, and marketing communication concepts.
- To develop effective communication, presentation, and persuasion skills among students.
- To encourage teamwork, coordination, and confidence through group-based activities.
- To strengthen students’ understanding of consumer behavior and target audience analysis.
| Participating School | |
|---|---|
| School/Department Name | Year/Department |
| School of Management & Commerce | (1st Year, 2nd Year, 3rd Year, 4th Year) |
Department:
- Management
Is this Event Under IIC?
- No, It's not under IIC
Is the event in collaboration with another school/Department?
- No
Date, Time & Venue of the Event:
- 11-Feb-2026 to 11-Feb-2026
- 02:00 pm - 04:00 pm
- Seminar Hall - SOMC
Event Coordinator
- Dr. Vaishali P Mittal, Ms. Snehi Gusain, Mr.Jaideep Painully
Contact Person:
- Ms. Swati Uniyal
Event Media Post: