Business Plan Competition” under the Institutional Innovation Council (IIC). This initiative aims to foster creativity, innovation, and entrepreneurial thinking among students by providing a platform to develop and present unique and impactful business ideas. The competition brings together students from the Department of Journalism, along with active participation from the Departments of Fine Arts and Fashion Design, encouraging strong interdisciplinary collaboration and creative synergy.
By integrating artistic expression with strategic planning, participants will explore the intersection of media, communication, branding, and business development. The event is designed to enhance students’ critical thinking and creativity while enabling them to apply theoretical knowledge to practical, real-world business and marketing scenarios. Participants will conceptualize innovative products or services, identify target audiences, and design effective promotional campaigns to communicate their ideas clearly and persuasively.
Through this experience, students will strengthen their entrepreneurial mindset, communication skills, and analytical abilities. They will also gain valuable exposure to teamwork, leadership, presentation techniques, and brand positioning. The competition encourages participants to think beyond conventional boundaries and develop solutions that are both creative and market-relevant. Overall, the event serves as a vibrant platform to nurture young innovators, inspire originality, and prepare future entrepreneurs to face real-world challenges with confidence and vision.
AIM of the Event:
- To encourage students to develop innovative and creative business ideas in a competitive environment.
- To enhance entrepreneurial skills such as planning, decision-making, and strategic thinking.
- To promote the application of creative thinking within the context of media and communication.
- To provide a platform for students to showcase their marketing and branding strategies effectively.
- To strengthen students’ communication skills in presenting and promoting business ideas, products, and brands.
| Participating School | |
|---|---|
| School/Department Name | Year/Department |
| School of Journalism & Liberal Arts | (1st Year, 2nd Year, 3rd Year) |
Department:
- Department of English, Fashion Design, Fine Arts & Journalism
Is this Event Under IIC?
- Yes, Under IIC
Is the event in collaboration with another school/Department?
- No
Date, Time & Venue of the Event:
- 01-May-2026 to 01-May-2026
- 10:30 am - 02:30 pm
- SoJLA
Event Coordinator
- Mrs. Shobhana Gairola
Contact Person:
- Mr Shantanu Shekhar
Event Media Post: