PERFUMERY & AROMATIC R&D INSTITUTE (PARDI), CENTRE FOR AROMATIC CROPS, GOVT. OF UTTARAKHAND, SELAQUI

• The educational visit to the Centre for Aromatic  Plants (CAP), Dehradun is designed to provide  MBA Agribusiness students with practical exposure to  the aromatic plant sector and its role in the  agribusiness economy of Uttarakhand. From the  students’ point of view, the visit will help bridge the  gap between classroom learning and real-world  agribusiness practices. During the visit, students will  learn. 
• Understanding Aromatic Crops: Students will learn  about important aromatic crops suitable for  Uttarakhand, their characteristics, uses, economic  importance and potential for cultivation in different  agro-climatic conditions. 
• Cultivation and Production: Students will gain  practical knowledge about crop selection, nursery  management, planting, cultivation practices,  harvesting and post-harvest handling of aromatic  plants. 
• Aromatic Crop Value Chain: Students will  understand the complete value chain, beginning with  input supply and cultivation and extending to  collection, processing, value addition, marketing and  final consumers. 
• Distillation and Essential Oil Extraction: Students  will observe and understand the basic process of  extracting essential oils from aromatic plants and learn  about the commercial importance of essential oils. 
• Agricultural Marketing: Students will learn about  market channels, demand, pricing, buyers, industry  linkages and marketing opportunities associated with  aromatic crops and their products.
• Application of Classroom Knowledge: The visit will  enable students to relate concepts from Agribusiness  Management, Agricultural Marketing, Supply Chain  Management, Entrepreneurship, Operations  Management and Value Addition to actual field  practices. 
• Experiential Learning: Students will develop  practical understanding through direct observation,  interaction with experts and exposure to processing  and marketing activities. The experience will help  them understand how aromatic crops can support farm  diversification, rural employment, entrepreneurship,  value addition and sustainable income opportunities in  Uttarakhand. 
• Overall, the event will provide students with  meaningful experiential learning and a broader  understanding of the aromatic plant sector as an  emerging area of agribusiness. It will encourage  students to identify potential business models,  employment opportunities and entrepreneurial  ventures while developing a practical perspective on  the commercialization of agricultural and aromatic  plant-based products.

Content of the Event: 

• Academic/Industrial Visit to Perfume and Aromatic Research & Development Institute (PARDI), Govt. of Uttarakhand, Selaqui, Dehradun
• An educational and academic visit for 25 MBA Agribusiness Management students to understand the cultivation, processing, value addition, research, product development, marketing, and commercial applications of aromatic and medicinal plants. The visit will provide practical exposure to the role of research and development in the aromatic plant and essential oil industry, along with insights into agribusiness opportunities, entrepreneurship, supply chain management, and value-chain development.